Company History
Noel Roberts (left) and Noel Carroll PROUDLY 100% AUSTRALIAN OWNED AND OPERATED Michel's Patisserie was started in Sydney in 1988 by joint Managing Directors Noel Roberts (left) and Noel Carroll (right). Their concept was simple: a central bakery bakes the products and distributes them fresh daily to retail outlets, which in turn display and sell them to the consumer.
After 2 years of painstaking research into all facets of the concept including recipes, distribution, store design and layout, marketing and training, the system was tested under full market conditions in stores located at Castlecrag and Newport before being launched as a "complete" Franchise System in 1989. Michel's Patisserie is now an international system with around 300 outlets throughout Australia and is averaging new store openings of approximately 1 per week.
The 'Two Noels', as they are widely known, maintain the same enthusiasm now as they did in 1988 and both continue to be fully involved in all decisions affecting the future direction of the business.
Noel Roberts (left) and Noel Carroll PROUDLY 100% AUSTRALIAN OWNED AND OPERATED Michel's Patisserie was started in Sydney in 1988 by joint Managing Directors Noel Roberts (left) and Noel Carroll (right). Their concept was simple: a central bakery bakes the products and distributes them fresh daily to retail outlets, which in turn display and sell them to the consumer.
After 2 years of painstaking research into all facets of the concept including recipes, distribution, store design and layout, marketing and training, the system was tested under full market conditions in stores located at Castlecrag and Newport before being launched as a "complete" Franchise System in 1989. Michel's Patisserie is now an international system with around 300 outlets throughout Australia and is averaging new store openings of approximately 1 per week.
The 'Two Noels', as they are widely known, maintain the same enthusiasm now as they did in 1988 and both continue to be fully involved in all decisions affecting the future direction of the business.