Michel's Patisserie was started in Sydney in 1988 by joint Managing Directors Noel Roberts and Noel Carroll.
Their concept was simple: a central bakery bakes the products and distributes them fresh daily to retail outlets, which in turn display and sell them to the consumer.
After 2 years of painstaking research into all facets of the concept including recipes, distribution, store design and layout, marketing and training, the system was tested under full market
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Michel's Patisserie Sets 900-Store Target. Michel's Patisserie has unveiled ambitious expansion plans to open more than 900 stores across Australia and abroad over the next five years. Over 100 stores will be opened in 2005 taking Michel's Patisserie close to 400 stores by the end of 2005
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